STRENGHTS (S)

WEAKNESS (W)

STRONG GLOBAL BRAND S1

DIVERSE PRODUCTS S2

STRONG LOGISTICS S9

NO PHYSICAL PRESENCE OR STORE W1

LOW PROFIT MARGINS W2

STRONG FOCUS ON R&D S3

APPLIED ADVANCE TECHN S4

STRATEGIC LOCATION S5

ASSCOIATE PROGRAMME S6

LOW CASHFLOWS W3

WEAK PERFORMANCE IN CHINA W4

CUSTOMER CENTRIC VISION S7

SKILLED WORKFORCE S8

OPPORTUNITIES (O)

BEIJING OLYMPICS O3

GROWING E-COMMERCE SALES C6

•       S1 + S9 + O6 = use such strengths to make sure as much of the new expected expenditures as possible is spent at amazon.com

•       S2 +O6+O8= Keep diversifying to increase probability of predicted expenditure occurring at amazon.com

•       S6 + S9 + O6 = Diversify into new markets via association.

•       O5 + S6 = Combine this to gain greater market share.

•       W4 + O4 = Review and improve upon current strategy in China

•       O8 + O6 + W2 = Tap into these in a bid to increase profit margin

GROWTH IN SOCIAL NETWORKING O2

RECENT ACQUSITIONS O5

INCREASED COMSUMER SENDING IN INDIA O8

GROWTH IN MOVIE DOWNLOADS O1

GROWTH IN INTERNET USAGE IN CHINA O4

GROWTH IN DIGITAL MEDIA O7

THREATS (T)

VERY COMPETITIVE MARKET T2

PRESSURE GROUP ON BEING ENVIRONMENTAL FRIENDLY T4

•       S9 + T3 = Improve current delivery process to be more environmentally friendly

•       S1 + S2 + S9 + T2 = Use these to remain competitive.

•       W2 + T2 = Improve this in order to stay ahead of rivals

•       T3 + W2 + W3 = reduce such disputes to improve increased retained earnings.

HUGE DEPENDENT ON VENDORS T1

INVOLVEMENT IN PATENT VIOLATIONS DISPUTES T3