STRENGHTS (S) | WEAKNESS (W) | |||||||
STRONG GLOBAL BRAND S1 | DIVERSE PRODUCTS S2 | STRONG LOGISTICS S9 | NO PHYSICAL PRESENCE OR STORE W1 | LOW PROFIT MARGINS W2 | ||||
STRONG FOCUS ON R&D S3 | APPLIED ADVANCE TECHN S4 | |||||||
STRATEGIC LOCATION S5 | ASSCOIATE PROGRAMME S6 | LOW CASHFLOWS W3 | WEAK PERFORMANCE IN CHINA W4 | |||||
CUSTOMER CENTRIC VISION S7 | SKILLED WORKFORCE S8 | |||||||
OPPORTUNITIES (O) | BEIJING OLYMPICS O3 | GROWING E-COMMERCE SALES C6 | • S1 + S9 + O6 = use such strengths to make sure as much of the new expected expenditures as possible is spent at amazon.com • S2 +O6+O8= Keep diversifying to increase probability of predicted expenditure occurring at amazon.com • S6 + S9 + O6 = Diversify into new markets via association. • O5 + S6 = Combine this to gain greater market share. | • W4 + O4 = Review and improve upon current strategy in China • O8 + O6 + W2 = Tap into these in a bid to increase profit margin | ||||
GROWTH IN SOCIAL NETWORKING O2 | RECENT ACQUSITIONS O5 | INCREASED COMSUMER SENDING IN INDIA O8 | ||||||
GROWTH IN MOVIE DOWNLOADS O1 | GROWTH IN INTERNET USAGE IN CHINA O4 | GROWTH IN DIGITAL MEDIA O7 | ||||||
THREATS (T) | VERY COMPETITIVE MARKET T2 | PRESSURE GROUP ON BEING ENVIRONMENTAL FRIENDLY T4 | • S9 + T3 = Improve current delivery process to be more environmentally friendly • S1 + S2 + S9 + T2 = Use these to remain competitive. | • W2 + T2 = Improve this in order to stay ahead of rivals • T3 + W2 + W3 = reduce such disputes to improve increased retained earnings. | ||||
HUGE DEPENDENT ON VENDORS T1 | INVOLVEMENT IN PATENT VIOLATIONS DISPUTES T3 |